In this special year, under the normalization of epidemic prevention and control, "unforgettable" and "unforgettable" have become our common memory keywords. Although the general environment is not ideal, the business world is constantly iterating forward amid great changes, old business models are being broken, and new business paradigms special database are being built. On the one hand, the epidemic has severely hit the offline real economy and greatly accelerated the penetration of the digital economy, making 2020 the first year for all walks of life to fully embrace digital transformation.

On the other hand, as the demographic dividend and traffic dividend of the mobile Internet subside, new channels and new model dividends continue to emerge. Short videos, live streaming, private domain traffic, and blind box marketing have become the keywords of the year... Countless eye-catching and lively extraordinary. At the beginning of 2021, let us special database lay out our inspiration and expectations for the future in the review of the business transformation of the past year. 01 Live broadcast with goods to remove bubbles Undoubtedly, live streaming is a key word from 2019 to 2020.

Especially under the catalysis of this year's epidemic, watching live streaming in front of the screen has become a group carnival for people who are forced to "ground" at home. Stress and anxiety are also released in the live broadcast rooms one by one. All walks of life are flooding into the wave of live streaming, e-commerce platforms, short video special database platforms, vertical live streaming platforms, and even content information platforms are scrambling to deploy live streaming competitions. So far, live streaming has entered a period of full prosperity. At the same time, the frequency of rollovers of live-streaming goods is also gradually increasing, and the bubble behind the prosperity is beginning to be punctured by consumers.