There may be some challenges in building a platform for closed-loop transactions with traffic. For example, Douyin e-commerce. Douyin is ready to build telemarketing list its own closed-loop transaction based on its own traffic. The experience of Douyin e-commerce is getting better and better, and I have also bought a lot of things on it. However, the establishment time of Douyin e-commerce is still relatively short, and it will take some time for young Douyin e-commerce to be as mature as Taobao and Youzan.
Users completed all transactions in Douyin before. If they are connected, users may click on the link to jump to other platforms telemarketing list for transactions, which may be a challenge for Douyin e-commerce. I believe that Douyin e-commerce can be done, but after getting through, the development speed may slow down. Fourth, it is good for private domain traffic What I just talked about is mainly about the impact on the flow inlet and outlet. Someone else asked, is there any more? What else does it affect? besides. It is good for private domain traffic. Why?
In the past few years, everyone liked to buy traffic from the public domain because the price was cheap. However, as the price of buying traffic becomes more and more expensive, everyone realizes that it is necessary to establish their own private domain traffic. In other words, we have moved from the public domain dividend period to the private domain dividend period. Some people say that after getting through, won't the traffic price tend to be the same? The cost of running ads should be cheaper. Yes, after getting through, the traffic cost will be leveled in the short and medium term, but in the end, it will be expensive to advertise in the public domain to buy traffic, and it will still be at a relatively high cost.